Jack in the Box wanted to own Late Night.
Other fast food restaurants were dominating the late-night scene and Jack in the Box wasn’t happy about it. So we piqued interest by creating a meal that was only available at night. And we weren’t shy about who we were targeting. Not even a little.
So we made a Happy Meal for adults.
Meet the Munchie Meal. It comes with a bunch of stuff like two tacos, and entrée like the Hellapeño burger, halfsie fries and a drink. And it’s only available after 9PM.
It even had games like “Spin the Taco.” Yes, it was real. Yes, people played it. Why? 🤷🏾♂️
Meet Puppet Jack
The Late Night Alter Ego of Jack. He starred in the ads.
Watch the Commercials
I think they’re funny.
Made with a lot of crazy people at Secret Weapon Marketing and Jim Henson’s Creature Shop
